Color swatch image showing Amaranth purple (#AB274F) with RGB(171,39,79) values

Amaranth purple (#AB274F) Color Meaning and Information

Everything you need to know about Amaranth purple (#AB274F) including values, color harmonies, shades, meanings, and applications in design, branding, and everyday visuals.

Amaranth purple (#AB274F) Color Information

Amaranth purple (#AB274F) RGB value is (171, 39, 79). The hex color red value is 171, green is 39, and blue is 79. Its HSL format shows a hue of 342°, saturation of 63 percent, and lightness of 41 percent. The CMYK process values are 0 percent, 77 percent, 54 percent, 33 percent.

Amaranth purple
#AB274F
rgb(171, 39, 79)
ColorMean
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Amaranth purple (#AB274F) Color Meaning

Amaranth purple (#AB274F) embodies solemn passion, artistic depth, and quiet rebellion. This near-burgundy shade straddles red and purple, merging the urgency of activism with the introspection of spirituality. Psychologically, Amaranth purple (#AB274F) evokes emotional complexity—it feels intimate but not fragile, intense but not volatile. Designers use it in literary journals, avant-garde fashion, and social justice movements that reject superficiality. Culturally, the amaranth plant symbolizes immortality across civilizations, and this hue channels that endurance through shadow rather than brightness. It lacks royal pretense; instead, it suggests wisdom forged in struggle. Spiritually, Amaranth purple reflects inner fire that refuses to be extinguished—ideal for memorials, poetry, or brands centered on legacy. Use Amaranth purple (#AB274F) when your audience values substance over spectacle and emotion over explanation.

Color Conversion

Convert Amaranth purple (#AB274F) across different color models and formats. These conversions help designers work seamlessly between digital and print media, ensuring this color maintains its intended appearance across RGB screens, CMYK printers, and HSL color manipulations.

HEX
#AB274F
RGB
rgb(171, 39, 79)
HSL
hsl(342°, 63%, 41%)
CMYK
cmyk(0%, 77%, 54%, 33%)
HSV
hsv(342°, 77%, 67%)
XYZ
18.9314 10.6735 8.4595
Yxy
10.6735 0.4974 0.2804
Hunter Lab
32.6703 2.6688 0.3045
CIE-Lab
39.0250 54.8246 9.5295

RGB Values & CMYK Values

RGB Values

Red171 / 255 (67%)
67%
Green39 / 255 (15%)
15%
Blue79 / 255 (31%)
31%

CMYK Values

Cyan0 / 100 (0%)
Magenta77 / 100 (77%)
77%
Yellow54 / 100 (54%)
54%
Key (Black)33 / 100 (33%)
33%

Color Variations

Amaranth purple (#AB274F) harmonies come to life through carefully balanced shades, tints, and tones, giving this color depth and flexibility across light and dark variations. Shades add richness, tints bring an airy softness, and tones soften intensity, making it easy to pair in clean, modern palettes.

Color Harmonies

Amaranth purple (#AB274F) harmonies create beautiful relationships with other colors based on their position on the color wheel. Each harmony type offers unique design possibilities, enabling cohesive and visually appealing color schemes.

Analogous

Colors adjacent on the color wheel (30° apart)

Complementary

Colors opposite on the color wheel (180° apart)

Split Complementary

Three colors using one base hue and the two hues beside its opposite

Triadic

Three colors evenly spaced (120° apart)

Tetradic

Four colors forming a rectangle on the wheel

Square

Four colors evenly spaced (90° apart)

Double Split

Four colors formed from two base hues and the colors next to their opposites

Monochromatic

Variations of a single hue

Contrast Checker

(WCAG 2.1) Test Amaranth purple (#AB274F) for accessibility compliance against white and black backgrounds. Proper contrast ensures this color remains readable and usable for all audiences, meeting WCAG 2.1 standards for both normal and large text applications.

#FFFFFF
#AB274F

Sample Text

This is how your text will look with these colors.

Large Text (18pt+)

6.70:1
WCAG AA
WCAG AAA

Normal Text

6.70:1
WCAG AA
WCAG AAA

UI Components

6.70:1
WCAG AA
WCAG AAA

Color Blindness Simulator

See how #AB274F appears to people with different types of color vision deficiencies. These simulations help create more inclusive designs that consider how this color is perceived across various visual abilities.

Normal Vision

Amaranth purple (#AB274F)

protanopia

#727145

Note: These simulations are approximations. Actual color vision deficiency varies by individual.

CSS Examples

Background Color

background-color: #AB274F;

Text Color

color: #AB274F;

Sample Text

Border Color

border: 2px solid #AB274F;

Box Shadow

box-shadow: 0 4px 6px #AB274F40;

Text Shadow

text-shadow: 2px 2px 4px #AB274F;

Sample Text

Gradient

background: linear-gradient(135deg, #AB274F 0%, #66172f 100%);

Amaranth purple (#AB274F) Color FAQs

Frequently asked questions about Amaranth purple (#AB274F) color meaning, symbolism, and applications. Click on any question to expand detailed answers.