Color swatch image showing #965A40 with RGB(150,90,64) values

#965A40 Color Meaning and Information

Everything you need to know about #965A40 including values, color harmonies, shades, meanings, and applications in design, branding, and everyday visuals.

#965A40 Color Information

#965A40 RGB value is (150, 90, 64). The hex color red value is 150, green is 90, and blue is 64. Its HSL format shows a hue of 18°, saturation of 40 percent, and lightness of 42 percent. The CMYK process values are 0 percent, 40 percent, 57 percent, 41 percent.

#965A40
rgb(150, 90, 64)
ColorMean
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#965A40 Color Meaning

Color #965A40 signifies tropical warmth, organic neutrality, and understated nourishment. Color #965A40 is a mid-tone brown with subtle red and grey undertones—evoking dried husk, unrefined oil, and sun-bleached shells. Unlike chocolate or espresso, #965A40 carries the softness of fiber; unlike beige, #965A40 retains depth. In wellness and clean-beauty branding, #965A40 hue signals purity through origin: cold-pressed, unfiltered, minimally processed. Psychological studies link such warm neutrals to increased perceived authenticity in natural product claims. In design, color #965A40 functions as a versatile anchor in earth-toned palettes. #965A40 pairs effortlessly with sage, sand, and sky blue, creating compositions that feel coastal yet grounded. Digital contrast is strong against off-whites, and #965A40 meets accessibility standards for body text with proper weighting. Print reproduction is excellent on uncoated and recycled stocks, enhancing its eco-credibility. Consumer research shows higher trust in brands using color #965A40 in organic and sustainable categories. Culturally, color #965A40 reflects utility that nourishes—oil for skin, milk for curries, husk for fiber. #965A40 appears in slow-fashion, apothecary design, and island heritage branding as a symbol of resourcefulness. Spiritually, #965A40 connects to the root chakra’s sustaining mode: stability that feeds. Designers use color #965A40 when they want to signal neutrality with nutrients. Its simplicity is functional, not empty.

Color Conversion

Convert #965A40 across different color models and formats. These conversions help designers work seamlessly between digital and print media, ensuring this color maintains its intended appearance across RGB screens, CMYK printers, and HSL color manipulations.

HEX
#965A40
RGB
rgb(150, 90, 64)
HSL
hsl(18°, 40%, 42%)
CMYK
cmyk(0%, 40%, 57%, 41%)
HSV
hsv(18°, 57%, 59%)
XYZ
17.1593 14.1665 6.6805
Yxy
14.1665 0.4515 0.3727
Hunter Lab
37.6384 1.2928 0.9701
CIE-Lab
44.4708 21.9399 25.3777

RGB Values & CMYK Values

RGB Values

Red150 / 255 (59%)
59%
Green90 / 255 (35%)
35%
Blue64 / 255 (25%)
25%

CMYK Values

Cyan0 / 100 (0%)
Magenta40 / 100 (40%)
40%
Yellow57 / 100 (57%)
57%
Key (Black)41 / 100 (41%)
41%

Color Variations

#965A40 harmonies come to life through carefully balanced shades, tints, and tones, giving this color depth and flexibility across light and dark variations. Shades add richness, tints bring an airy softness, and tones soften intensity, making it easy to pair in clean, modern palettes.

Color Harmonies

#965A40 harmonies create beautiful relationships with other colors based on their position on the color wheel. Each harmony type offers unique design possibilities, enabling cohesive and visually appealing color schemes.

Analogous

Colors adjacent on the color wheel (30° apart)

Complementary

Colors opposite on the color wheel (180° apart)

Split Complementary

Three colors using one base hue and the two hues beside its opposite

Triadic

Three colors evenly spaced (120° apart)

Tetradic

Four colors forming a rectangle on the wheel

Square

Four colors evenly spaced (90° apart)

Double Split

Four colors formed from two base hues and the colors next to their opposites

Monochromatic

Variations of a single hue

Contrast Checker

(WCAG 2.1) Test #965A40 for accessibility compliance against white and black backgrounds. Proper contrast ensures this color remains readable and usable for all audiences, meeting WCAG 2.1 standards for both normal and large text applications.

#FFFFFF
#965A40

Sample Text

This is how your text will look with these colors.

Large Text (18pt+)

5.48:1
WCAG AA
WCAG AAA

Normal Text

5.48:1
WCAG AA
WCAG AAA

UI Components

5.48:1
WCAG AA
WCAG AAA

Color Blindness Simulator

See how #965A40 appears to people with different types of color vision deficiencies. These simulations help create more inclusive designs that consider how this color is perceived across various visual abilities.

Normal Vision

#965A40

protanopia

#7c7b46

Note: These simulations are approximations. Actual color vision deficiency varies by individual.

CSS Examples

Background Color

background-color: #965A40;

Text Color

color: #965A40;

Sample Text

Border Color

border: 2px solid #965A40;

Box Shadow

box-shadow: 0 4px 6px #965A4040;

Text Shadow

text-shadow: 2px 2px 4px #965A40;

Sample Text

Gradient

background: linear-gradient(135deg, #965A40 0%, #5a3627 100%);

#965A40 Color FAQs

Frequently asked questions about #965A40 color meaning, symbolism, and applications. Click on any question to expand detailed answers.